Beyond the Wrench

What Attracts Technicians to Auto Collision

Jay Goninen

Joe Burda, I-CAR Instructor, surveyed over 100 auto collision technicians to understand what motivates them to join the industry. In this episode, he shares insights from the survey, explores common trends among respondents, and discusses how the industry can attract the right talent to address the ongoing workforce shortage.

Download Auto Collision Face-to-Face Industry Survey Summary

Check out the full video version of the podcast on YouTube!

About Our Guest:
Joe Burda
Instructor, I-CAR


Sponsor:
Jasper Engines & Transmissions


About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122


WrenchWay Resources:

For Technicians & Students

  • Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
  • Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.


For Shops & Dealerships

  • Hire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships


For Auto, Diesel, & CTE Instructors:



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