Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
The Beyond the Wrench Podcast is powered by WrenchWay.
Beyond the Wrench
Shaping Collision Careers Through Mentorship
Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber’s Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers.
View the view version of the podcast on YouTube
About Our Guest:
Max Sorensen
Senior Vice President of Operations, Caliber
Maximillian.Sorensen@calibercollision.com
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122
WrenchWay Resources:
For Technicians & Students
- Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
- Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.
For Shops & Dealerships
- Hire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships.
For Auto, Diesel, & CTE Instructors:
- Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.
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