Beyond the Wrench

Changing Technicians’ Perception of Your Shop

April 14, 2020 Jay Goninen Season 1 Episode 12
Beyond the Wrench
Changing Technicians’ Perception of Your Shop
Chapters
Beyond the Wrench
Changing Technicians’ Perception of Your Shop
Apr 14, 2020 Season 1 Episode 12
Jay Goninen

This week, we’re excited to welcome Tim Winkeler, President and CEO of VIP Tires & Service. The focus of this episode is around changing the perception of your shop amongst technicians to make it a more attractive place to work.

Tim shares a number of excellent strategies they’ve used to change the perception of VIP Tires — from just a tire shop to providing top-notch mechanical services while continuing to be really great at the tire business.

About Our Host:
Jay Goninen
Founder & President, Find A Wrench
jay@findawrench.com | 608.512.7330

About Our Guest
Tim Winkeler
President & CEO, VIP Tires & Service
207.740.0169 | twinkeler@vipauto.com
LinkedIn: https://www.linkedin.com/in/timwinkeler/

Show Notes

This week, we’re excited to welcome Tim Winkeler, President and CEO of VIP Tires & Service. The focus of this episode is around changing the perception of your shop amongst technicians to make it a more attractive place to work.

Tim shares a number of excellent strategies they’ve used to change the perception of VIP Tires — from just a tire shop to providing top-notch mechanical services while continuing to be really great at the tire business.

About Our Host:
Jay Goninen
Founder & President, Find A Wrench
jay@findawrench.com | 608.512.7330

About Our Guest
Tim Winkeler
President & CEO, VIP Tires & Service
207.740.0169 | twinkeler@vipauto.com
LinkedIn: https://www.linkedin.com/in/timwinkeler/