Beyond the Wrench

George Russell, Founding Member, Machinery Advisors Consortium

January 10, 2024 Jay Goninen
Beyond the Wrench
George Russell, Founding Member, Machinery Advisors Consortium
Show Notes Chapter Markers

Dealers come together, share best practices, evaluate each other's businesses, and grow together. Learn how valuable peer performance groups can be to dealers, explore how to support the career development of aging technicians, and dive into the evolution of the equipment industry.

View the video podcast on YouTube

(1:38) George’s Background
(14:46) Performance Dealer Groups
(24:30) Evolution of Equipment Industry
(35:41) Career Development for Older Technicians
(44:57) Motivating Next Generation

About Our Guest:
George Russell
Founding Member, Machinery Advisors Consortium
george.russell@machineryadvisors.org

Sponsor:
Thermo King

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

WrenchWay Resources:
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops

Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.

Instructors - Need help getting resources and connecting with industry? We have free resources for your program

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George’s Background
Performance Dealer Groups
Evolution of Equipment Industry
Career Development for Older Technicians
Motivating Next Generation